I, the Founder of WithContxt, Jarrod Atkinson, once held a securities license and have a strong business and educational background in finance, economics, and investing, so this kind of crowdfunding has been a part of the plan for a long time. From a marketing perspective, it makes perfect sense because the investors/owners will want others on the platform. From a business perspective, well.... With the value of "unicorns" being inflated by irrational expectations held by irrational liberals, it's tempting to try to get round-after-round of financing that would value this thing at a trillion times income, but I'm not going that direction.
I want people who will use this platform to invest in it and profit from it in the long run.
I'm willing to bet that 99% of the people who bought the publicly available shares of Snap don't know how to use it. I don't want to take on the crushing burden of having a company with little to no revenue and a $25 billion valuation, so I'm not shooting for "unicorn" status.